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We are Trailblazers. Rule Breakers. History Makers. We are the people of Up North.

Up North Lifestyle is an apparel company representing the resilient, resourceful, raw and real life in the North. A place where we work hard, play hard and carve our own way. We find strength in community because we understand it is necessary for survival.

An Up North Lifestyle is one lived outdoors. It is a lifestyle that requires courage. We go places others fear to tread. We face the elements, embrace risk, live for adventure and rise to the challenge. This is our kind of recreation.

Up North Lifestyle is a company built around the values of community, history, nature and personal challenge. We provide quality, casual comfort designed for life & play Up North. We are an unpretentious brand for the everyday man and woman that value comfort and quality over trends. We pride ourselves on understanding the needs and challenges of Northern living and strive to meet these challenges in our business and its offerings.

Welcome to the wild, wondrous verge of civilization. Join us Up North.

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